Challenges

Preparing for the annual retreat required a clear view of OSU’s corporate engagement landscape and new partnership opportunities. Without a comprehensive market gap analysis, strategic planning risked lacking the precision needed for high-impact engagement.

Solutions

OSU leveraged FirstIgnite as a tool to develop a market gap analysis that identified potential corporate partners across high-priority industries and regions. The analysis complemented OSU’s existing relationship data, enabling the team to visualize untapped opportunities and focus on areas with the highest strategic potential.

Outcomes

Data-Driven Strategy Development

The market gap analysis equipped OSU’s corporate engagement team with actionable insights to inform strategic decisions during the retreat.

Enhanced Industry Awareness

By mapping industry-specific opportunities, OSU gained a clearer view of where new corporate partnerships could be developed.

Regional Alignment

The analysis highlighted Ohio-based companies and organizations aligned with OSU’s strategic priorities, supporting more regionally focused planning.