PAST Webinars

Framework for Building Research Marketing Campaigns with AI

Join FirstIgnite for an engaging live Q&A session featuring Andy Rankin, Marketing Manager at Idaho National Laboratory (INL), as he shares insights into successful outbound marketing strategies.

Join FirstIgnite for an engaging live Q&A session featuring Andy Rankin, Marketing Manager at Idaho National Laboratory (INL), as he shares insights into successful outbound marketing strategies.

What to Expect:

Andy’s Marketing Journey – How he transitioned into tech transfer marketing and his role at INL.

INL’s Outbound Marketing Success – Real-world examples of impactful campaigns, including challenges, AI integration, and key success metrics.

A Practical Marketing Framework – A step-by-step guide to building a repeatable and effective marketing campaign.

Live Q&A – Get your questions answered directly by Andy in an interactive discussion.

Whether you're in marketing, tech transfer, commercialization, or any university department focused on industry engagement, this session will provide actionable strategies to enhance your outreach efforts. Don’t miss this opportunity to learn from INL’s marketing expertise and apply these best practices to your own work!

Speakers

Andrew Rankin

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FirstIgnite delivers AI-powered prospecting, agentic outreach, and partnership data management—giving impact-driven organizations everything they need to grow meaningful partnerships.

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Framework for Building Research Marketing Campaigns with AI

Join FirstIgnite for an engaging live Q&A session featuring Andy Rankin, Marketing Manager at Idaho National Laboratory (INL), as he shares insights into successful outbound marketing strategies.

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Join Kelli Delfosse, Director of Industry Relations at the McKelvey School of Engineering, Washington University in St. Louis, to learn how Industrial Advisory Boards can drive transformative results. Discover how WashU's College of Engineering leveraged its board to secure the largest single grant in the university's history. This session will provide actionable insights on forming a board, recruiting the right members, keeping them engaged, and achieving impactful outcomes—all within 6-9 months. Don’t miss this opportunity to learn proven strategies for fostering industry collaboration and unlocking new funding opportunities!

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How AI is Changing the Corporate Relations Landscape

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