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The Importance of Corporate and Academic Collaboration: Whirlpool Corporation

By January 2, 2023No Comments

Whirlpool Corporation leads the world in home appliance manufacturing and marketing. The Fortune 500 company has annual revenue of approximately $21 billion, 78,000 employees, and more than 70 manufacturing and technology research centers globally. The company markets its namesake flagship brand Whirlpool, alongside other brands including Maytag, KitchenAid, JennAir, Amana, Gladiator GarageWorks, Inglis, Estate, Brastemp, Bauknecht, Ignis, Indesit, Consul, and Hotpoint. With any company, it’s important to continue to innovate and pivot to provide consumers with the best potential versions of products. That’s why, regarding specific design projects, Whirlpool Corporation partnered with FirstIgnite throughout 2022 to find several academic experts in their desired fields. These experts then helped to consult Whirlpool, moving projects forward to fruition and into the marketplace.

Multibillion dollar companies have a lot on their plate, to say the least. One of the most difficult aspects for a Fortune 500 company to achieve is to maintain a nimble structure that allows them to quickly assess and change products that will have a lasting effect on the consumers, creating positive brand loyalty. One of the greatest aspects of FirstIgnite’s academic expert services is the ability to quickly take on projects of any kind, identify experts, and provide those experts to companies for consultative purposes, removing the bureaucracy that often comes with working with academics. That was exactly what Whirlpool was looking to achieve for a variety of projects. By giving topic keywords to the FirstIgnite team, FirstIgnite was able to utilize their proprietary software to identify experts across the globe, experts with specific research focuses seeking the same achievements and goals as Whirlpool for their products through their research.

Whirlpool’s suite of appliance products are used worldwide.

Throughout 2022, Whirlpool provided several research topics to FirstIgnite to identify and coordinate conversations with research experts. FirstIgnite was able to do so using its proprietary identification software, providing each of the experts with specific qualifying questions to ensure that the conversations with the Whirlpool team would be effective and time efficient. Through these conversations, Whirlpool will continue research projects forward that could have long lasting product effects.

FirstIgnite’s fast and effective approach to research project support has allowed them to grow relationships with Fortune 500 companies to small startups. Any organization seeking academic expertise to help solve their greatest challenges would be hard pressed to find a more effective solution than FirstIgnite. Whirlpool Corporation understands this concern well, as they continue their relationship with FirstIgnite into the future.